Habitual
Personalised Shopping App
My Role
UI/UX Design
Web Design
Time
Why
UI/UX Design Course
Project Habitual
Habitual is a new shopping app that aims to provide a seamless and personalized shopping experience to its users. The app is designed to make online shopping easy, fun, and convenient for users. The app will offer a wide range of products from various categories, including fashion, electronics, home goods, and more. The app will be available on both iOS and Android platforms.
Problem Statement
As you know there are a thousands of apps for shopping and it is hard to stand out. During the course we made an app that sees what are the user’s preferences and gives suggestions on the based choices.
Research and Analysis
Before starting the design process, we conducted extensive research to understand user needs, preferences, and pain points. We also analyzed the competition to identify opportunities for differentiation.
Based on our research, we found that users value convenience, simplicity, and personalization in shopping apps. They want an app that is easy to navigate, offers relevant product recommendations, and saves them time and effort. We also found that users are often overwhelmed by the sheer number of products available online and struggle to find what they are looking for.
User Persona
Name: Monika
Age: 27
Occupation: Product Manager
Goals
Monika is a busy professional who enjoys shopping for clothes and accessories online. She is looking for a shopping app that is easy to use and saves her time. She wants to be able to quickly browse through products, find what she’s looking for, and make purchases without any hassle.
Pain Points
Monika is frustrated with shopping apps that have a cluttered interface, slow loading times, and confusing navigation. She also dislikes apps that require her to enter too much information before making a purchase
Behaviour
Monika prefers apps that offer personalized recommendations based on her browsing and purchase history.
Design Goals
Create a simple and intuitive user interface that is easy to navigate
Provide personalized product recommendations based on user preferences and behavior
Help users discover new products and brands that match their interests
Streamline the checkout process to make it fast and easy
Provide excellent customer support to ensure a positive user experience
Design Process
Process
We started the design process by creating wireframes to map out the app’s structure and user flow. We focused on creating a clean and simple interface that would make it easy for users to find what they are looking for. We also incorporated features like personalized product recommendations and a discovery feed to help users discover new products and brands.
User Flows
Step 1:
The user is able to begin their search from the home screen. The user can click the search input.
Step 2:
The user receives a keyboard prompt within a search overlay and is able to enter their search.
Step 3:
As the user types, the product gives the user suggestions off potentional searches. The user clicks on the search item that relates most to their intended search.
Step 4:
The user is presented with many search results. And now they choose the product that they have been looking for.
Step 3:
The user is now able to review the product that they had searched for and can decide if they want to add the item to their cart.
Site Map
Wireframes
Colors
Buttons
Key Features
Personalized product recommendations based on user preferences and behavior
A discovery feed that showcases new products and brands
A simple and intuitive interface that is easy to navigate
A streamlined checkout process that makes it fast and easy to complete purchases
Excellent customer support to ensure a positive user experience
High and Low risks
Final Product
Habitual is a shopping app that is designed to provide a seamless and personalized shopping experience to its users. The app’s clean and simple interface, personalized product recommendations, and discovery feed make it easy for users to find what they are looking for and discover new products and brands. The streamlined checkout process and excellent customer support ensure a positive user experience from start to finish.
